Design for corporate startup

Find a use case for Bosch’s cutting edge acoustic technology, SoundSee.

 
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Problem

Bosche’s SoundSee technology is to audio processing what computer vision is to image processing. They are looking for a use case that can maximize this technology's potential and benefit the stakeholders the most.

Solution

  • Identify the industry where SoundSee is able to make the most impact.

  • Create a Most Awesome Product (MAP) to demonstrate the value SoundSee can bring.

  • Formulate a roadmap for the market expansion of SoundSee.

My role

  • Conduct primary and secondary user research

  • Learn user needs with storyboards

  • Design and iterate wireframes

  • Conduct user testings with prototypes

  • Design high-fidelity MAP

  • Assist marketing research

 

The team

Alex Heyison, Designer

Aubrey Kalashian, Software Engineer

Emily Yang, Interaction Designer

Molly Mercer, Mechanic Engineer

Nick Shariat, MBA

Stephanie Wang, Interaction Designer

Duration

Jan, 2020 - May, 2020

Our approach

 

1. Scoping

Decide on applying use cases to demonstrate the value of SoundSee after considering the goals of Bosch.

2. Research

Figure out the industry and the MAP that SoundSee can bring the most impact through market and user research.

 

3. MAP development

Create the high-fidelity prototype through multiple rounds of Design-Build-Test-Learn cycle.

4. Roadmapping

Develop the marketing roadmap for SoundSee with the Bowling pin roll-out strategy.

You can view the full process with the password on the resume I applied with.

 

Feel free to email me for access.