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The redesign of autozone guides young individuals to smoothly transition into their new phase of life. By providing thoughtful and handy products, we help new drivers become more confident and less nervous while driving.



Selected to publish on ”Concepts we wish were real”


The logo combined an icon and a logotype. The diagonal in the icon reflected the turning point in one’s life and suggested that AutoZone is willing to help young adults smoothly transition into a new stage of their lives. The use of negative space in the icon presented customers a confident and solid feeling. In the logotype design, “a” and “e” used diagonal elements which helped the logo feel consistent, while amplifying the feeling of confidence, change, and secureness.